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The company announced plans last week for a line of quick prep meal kits at grocery stores.Disclosure: If you make a purchase by clicking a link on this page, we may earn a commission.īlue Apron ranks #3 in our list of meal kit delivery services. Meal kit companies like Marley Spoon and Sun Basket have capitalized on consumers' desire for cheaper meals and more choice grocers like Albertsons and Kroger have acquired smaller meal kit services to bring into their stores and Walmart and Amazon announced plans to bring meal kits to supermarkets.Įven Weight Watchers is jumping into the fray. 'This new multichannel offering, which will make our brand more accessible to homes across the country,' the Blue Apron spokeswoman said.īlue Apron has been pressured by a growing number of competitors in the meal kit industry as well as the grocery space. It has introduced meals that could be made within 30 minutes, meals that require less cleanup and brought back customers' favorite recipes.Įntering grocery stores is the next step. In addition, the company has begun to offer flexible plans and recipes. 26, focused on 'whole' foods such as fresh fruits and vegetables and eliminated items like sugar, alcohol, grains, soy and dairy. The 30-day diet plan, which was available through Feb.

In January, it started selling a Whole30 meal plan. Personal Loans for 670 Credit Score or Lowerīlue Apron started testing the waters in offering specialized programs and diets as a way to lure customers. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit

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